Supanida Jennings
FlyKind UX Case Study cover page showing the FlyKind logo, project title, author Supanida Jennings, and angled phone mockups of the mobile shopping experienceProblem Statement: Building fast trust for first-time visitors while supporting loyalty through batch-level provenance, care and repair guidance, and Build My Piece featuresObjectives, constraints and context for the FlyKind project including mobile-first design requirements, new brand challenges, and limited batch inventory considerations. Goals include increasing trust and clarity, speeding up decision-making, and reducing shopping drop-offDesign process showing four phases: Discover (learned what visitors need to trust FlyKind), Define (turned insights into clear problems), Ideate (generated layout, trust cue, and CTA options), Design (built and refined screens into a working prototype)Industry-led research on Amazon, ASOS, and Allbirds focusing on trust cues, PDP clarity, and reducing friction. Key findings: reduced friction through clear sticky CTAs, and premium trust cues through calm layout and material clarityUser interviews with 5 participants and affinity map showing key themes: trust is won above the fold, upcycled needs specific proof through provenance and construction details, and the batch model feels safe when the timeline is explicitFrom Finding to Design Decision: Three-part usability analysis covering Connect Product and Page testing, CTA Priorities and Favorites card sorting, and FlyKind Batch System evaluation with detailed problem-fix-priority tablesHow Might We questions: positioning up-cycled provenance as premium craftsmanship, connecting origin to maker to everyday use, setting visual guidelines for UGC content, and building trust at a glance with a confidence stripSite Map and Flow diagram showing the complete information architecture and user navigation paths for the FlyKind e-commerce platform including login, shop, cart, checkout, and story sectionsLow-fidelity wireframes showing Home page with image-led layout, Batch and Pre-order system with drop status and timeline, and Cart screen with sticky checkout CTA and free shipping messagingDesign iteration showing research-informed prototype updates: Product Listing before and after with individual pieces and size filters, and Build My Piece screen evolution with pizza menu pricing and sticky bottom barFinal high-fidelity screens showing Cart with sticky checkout, Express Pay with payment methods, Confirm Order with shipping details, Choose Your Chute with batch selection, Batch Details page, and Shop by Fit with gender optionsReflection on the FlyKind project: no pattern is truly one size fits all, user research shaped the design around real expectations, and research-guided structure makes the product easier to trust and use
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